Go vita prides itself on being in a position to supply and stock a wide range of merchandise, from health supplements to organic foods, to natural beauty and sports supplements. Several health food retailers are worker owned cooperatives and customer cooperatives due in aspect to the capability of cooperative purchasing power to bring reduce expenses to the consumer and their development of recognition during the counterculture movement of the 1960s and 1970s. Advocates can promote resident participation in nutrition help programs such as the Supplemental Nutrition Assistance Program (SNAP), or meals stamps, and the Females with Infants and Children plan (WIC) to bolster the acquiring power of nearby residents, while making sure that retailers accept WIC and SNAP advantage cards.